App Store Sponsored Search Puts Mobile Publishers on Uneven Playing Ground

14 July 2016

Over the last weekend of June, Apple began the testing of their Paid App Search feature. The feature is in line with Google Play’s promoted search. The move, shortly after Apple’s ad-blocking attempt with iOS9, isn’t without its controversy. Long-time Apple fans feel paid ads will lead to the same unhelpful clutter that plagues the…

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